Made in USA

Our Story


FITS logo

FITS = True Americana


Knitting socks in Niota, TN since 1902, Crescent Sock Co. endured the ups and downs that shaped the character of America’s people and her textiles industry. Today the company produces socks under its own FITS™ name in the oldest operating hosiery mill in the U.S. – leveraging technical expertise and long-held knowledge of fit and comfort. The family-owned company remains committed to its vision, its people, and to keeping jobs in the Tennessee Valley. Crescent manufactured socks for more than 30 other brands before deciding to market its own high-quality product.  Responding to an industry-wide epidemic of ill-fitting socks, FITS leveraged over a century of experience to develop the world’s best-fitting sock using materials, processes, and quality controls that far exceed industry standards. The result: a product line that embodies the crucial connection between fit and performance.


FITS™ products are designed to be the best fitting performance outdoor socks in the industry.  Over 100 years of experience has taught us to recognize the importance of careful, precise sock-fitting based more on total foot volume than foot length.  All FITS™ deliver unique benefits – thanks to superior construction, the highest quality materials, and innovative design.  Our socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool, providing the ultimate blend of softness and durability.   Our F3 Technology delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg - which keep FITS socks firmly in place.  This means no more bunching, hot spots, or friction, regardless of the task at hand.