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Satisfaction Guaranteed
Made in the USA

Patented Technology, Premium Materials

That’s how we knit a sock that shapes to your foot with a custom-fit-feel.
We call it Whole Foot Comfort, and it sure feels good!


FITS Performance Guaranteed

MADE IN AMERICA

Every pair, every stitch, every seam. Always have been. Always will be. Our commitment to the quality, craft, and expertise of U.S. manufacturing is equaled only by our drive to deliver the Best. Sock. Ever. So how can you tell FITS socks are made in America? FREEDOM!

Thousands of 5-Star Reviews
Thousands of 5-Star Reviews
The most amazing sock I have ever owned! I really enjoy using them for hiking, biking, and snowboarding.
— JASON
all-groups
Thousands of 5-Star Reviews
The most comfortable socks I’ve ever worn. My toes aren’t squeezed and my calves are not constricted. They feel fluffy yet supportive all day long, like walking on clouds.
— NANCY
Thousands of 5-Star Reviews
Best socks ever! These socks are so comfortable!!! Love the feel, colors and fit!
— GRACE

Your Base Layers Start Here 

THE LIGHT HIKER

Our most popular style balances a lightweight profile with strategically-placed cushioning zones.

THE MEDIUM HIKER

Knit a bit thicker with allover cushion, added warmth and increased durability throughout the foot.

THE RUGGED

Thicker, warmer, and most durable, this workhorse is a quintessential boot sock for cold conditions.  

In the Press