Sock Drawer

Socks. They seem simple enough, right? There are two of them, one for each foot. You put them on at the beginning of the day, and take them off at...

As we learned last month, FITS isn’t just for the rock-climbing, slope-skiing, trail-running junkie. Our sock is the best quality, most comfortable in the world, and outdoor retailers aren’t the...

When the hot summer temperatures finally start fading, fall is a great time to take advantage of the trail running opportunities around Birmingham. The area is full of beautiful places to run in...

People are the core of FITS. We are fortunate enough to have a great team that truly cares about our product and making sure it meets the needs of every...

Here’s two words your don’t normally hear in the same sentence: “wool” and “summer.” This sounds like an oxymoron, but, with the right fabric and technology, wool and summer are...

Every once in a while, it’s good to take on an outdoor challenge that really pushes you mentally and physically. Whether it’s slogging your way through an adventure race with...

FITS aren’t just for outdoor enthusiasts.Sure, you can climb Mt. Everest in our Heavy Expedition Boot sock, but we’d be doing you a disservice if we didn’t let you know...

Brunch could be the most indulgent of meals: After all, it's when biscuits and gravy reign supreme, and where dishes that should maybe be classified as desserts are devoured as...

Running with a view always beats the alternative. And in the Bay Area, vistas are even more epic, with so many routes and trails offering a glimpse of the Pacific...

  Dirt trails abound among the slopes west of Denver, beckoning trail runners to head for the hills. With so many options within 30 minutes of downtown, the hardest part...

Imagine standing at the top of the mountain with more physical confidence than you have ever had! Weather, snow conditions, you can handle it all. Yes, skiing is technique, but...

We recently had the pleasure of catching up with our friend and avid hiker/outdoorsman (and former D1 football player at the University of South Carolina) Cedrick Cooper. He took some time...